Asset Management

Financial Asset Management Plans & Services | Emily McDonald

You and your family (partner, spouse) work hard to accumulate assets over a lifetime. The hope is that, when the time comes for you to leverage those assets, they’ll be there for you to benefit from. Asset Management service is all about helping you manage YOUR financial assets using a prudent and conscientious approach.

Why Asset Management is Important

Individuals and families depend on the assets they accumulate over the years, being able to sustain them later in life – in retirement or in the event of an unforeseen need. However, not everyone has the time to monitor and manage those assets. And even if you do have the time, you might not have the skills and patience to do so. In not managing your assets diligently over your accumulation phase, you could leave them exposed to erosion, destruction or depletion. The result: You might not have those assets (or a significant portion of them) in times of need.

What We Can Do for You

Our Asset Management service covers:

  • Determining your objectives: Not everyone has the same, or similar, financial objectives as they embark upon accumulating their wealth. To manage your assets prudently, we first need to understand what your goals are for initially accumulating and subsequently using those assets.
  • Helping you choose your optimal asset mix: There are literally hundreds of asset-types that you can invest in, and as many ways to do so! Depending on your goals for asset use, we’ll help you choose the most suitable asset mix that will most efficiently/effectively help you pursue those goals.
  • Assisting you create a strategic asset allocation plan (SAAP) and tactical asset allocation plan (TAAP): Successful investing is all about successful planning. We’ll help create both long-term (strategic) and short-term (tactical) asset allocation and management plans in line with the recommended asset mix.
  • Building your portfolio: Today, thanks to DIY-investing, anyone can create a discount brokerage account and start buying assets and including them into a portfolio. However, in our opinion, that’s not the most efficient or effective way to create log-term wealth. Our goal is to build a results-focused portfolio of individual investments (Stocks, Bonds, Mutual Funds, ETFs, Alternate investments) that will help you pursue your financial objectives, using the allocation mix agreed upon.
  • Managing and monitoring the portfolio: We know you have other things to do – such as living your life, so we’ll watch over the portfolio for you, striving to make sure it never strays from delivering the objectives you desire.
  • Measuring performance: We track the performance of your assets under our care, and constantly measure how they are performing against industry recognized benchmarks.
  • Managing risk: Our Asset Management strategy includes appropriate risk mitigation as part of this service. When there are new risks to the portfolio, we’ll consult with you and propose timely and appropriate actions to manage and mitigate them.
  • Reviewing, reporting, recommending changes and revisions to the strategy: Our Asset Management service is based on constant and open communication and collaboration with our clients. Through regularly scheduled reporting and conversations, we ensure that your asset management plans are continually reviewed, revised and updated to meet your changing circumstances.

*All investing involves risk including loss of principal. No strategy assures success or protects against loss in a declining market. There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.

Contact us to learn more about asset management.

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